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A mix of work and interests

A senior digital designer with 13 years experience that dabbles with code and illustration…

simonkinslow@gmail.com

Featured work

  • M&S Christmas 2017

    With the M&S tie up with the release of Paddington 2 for their christmas ad, there was a push on social to get the christmas campaign across all social channels. Involving short bumpers, boomerangs using footage from the main TV ad. More traditional methods followed with the social video suite to producing online banners, and an example for a production company to follow.

    The turnaround time was very tight due to releasing this mix of social and digital advertising at the same time the TV ad went live. Applications and skills used during the project: Photoshop, Illustrator, Animate, and After Effects.

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  • M&S Food, Christmas 2017

    One of the most impressive social videos out of the suite I produced for the M&S christmas food campaign was the parallax scene over a table full of christmas food, showing the range of food M&S were promoting for the festive season. The items themselves were cut out from campaign photography and comped together in After Effects, while careful animation and control of the camera on the timeline was refined to create a fly through over the table scene, showing a main product at the end before cutting to the logo.

    The posts were targeting mobile social users, and the vertical video especially presented a few challenges in keeping a nice view of the scene within a narrow width window. Applications and skills used during the project: Photoshop, and After Effects.

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  • Tuborg Open

    On the digital side of new business pitch for Tuborg, I was involved in bringing a concept for a social app to life through design and a video animation created in After Effects to demo the product. The intention was to make the app look as real as possible, including all the little details like interaction, swiping, selecting images, and a fully flowing messenger window for the chatbot section.

    This video was modified later after the pitch to help sell in a chatbot idea that eventually went into production and released in Eastern Europe. Along with a version that was populated in content for the Asian markets such as China for possible use there. Applications and skills used during the project: Photoshop, Illustrator, and After Effects.

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  • Weathered Gifs

    Over the years learning javascript, I’ve played around with a few experiments online using various weather api’s. LIke any designer that uses Slack, I couldn’t help but be wowed by the infinite amount of gifs on GIPHY, there to be used for quick replies to work colleagues. Soon my love for Giphy extended when I discovered they have an api to collect random gifs based on a search term. So with that in mind, I developed a quick idea for the browser to be a very retro weather tv screen, showing a few details about the local weather, displaying a full screen gif as a background to match the current weather, along with a few css tricks like interlacing the screen.

    With the build working identically on mobile, Weathered Gifs could be used as an alternate weather update to what is usually on iOS and Android. Applications and skills used during the project: HTML, CSS, JSON, Javascript, GIPHY api, and Weather Underground api.

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  • Barilla Global Platform

    With many operations across the world, the websites lacked consistency with each region. TMW Unlimited was asked to come up with a global solution for markets to use. The team adopted a user centered design approach, identifying various personas and their requirements. The design of modules were heavily reviewed and tested throughout.

    I was involved in many sprint sessions throughout the project, working closely with UX and Development to be sure our ideas and solutions were possible. Getting an insight into what websites appealed to the client, the initial creative process started with forming three style tiles, to present three possible design routes using that inspiration to get very close to the vision Barilla had in their minds sooner within a very big project. Applications and skills used during the project: Photoshop, and Illustrator. HTML / CSS for presentations during sprints.

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  • A Forest of Wormholes

    After countless experiments with Actionscript and a few large online projects, I never got the chance to make a game because of the focus moving away from Flash over to HTML5 at the time. With my time spent learning HTML, CSS, and Javascript I decided back in 2013 this would be the perfect time to push my skills in developing a game for an experiment. Gameplay involves navigating through the portals to progress to further levels, eventually having to defeat enemies through battles involving paper / rock / scissors.

    Part maze, part adventure, and my attempt at an RPG was good experience in further learning web development away from Flash. My only regret with the project, relying on jQuery for the whole build, maybe one day I’ll rewrite this project to run smoother on today’s modern browsers. Applications and skills used during the project: Photoshop, and Illustrator. HTML, CSS, JSON, and Javascript.

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  • thebar.com

    The first brief I started on when joining TMW soon became the biggest too. Diageo’s theBar.com at the time existed only in the US as a cocktail recipe site. A release planned for Europe allowed an opportunity to redesign, and rethink the entire user journey completely, from page layout right down to the UI. Working with an Art Director, and UX helped to keep the balance of a premium yet usable site.

    Brand awareness was in union alongside clearly presented cocktail recipes and never overpowering. After launch results were impressive too, 300,000 average visits a month, with 50% of traffic from portable devices, and over 100 social shares a week. Applications and skills used during the project: Photoshop, and Illustrator.

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